About TryItFree

Most AI companies reach product-market fit with a sales-led motion, then discover the next stage of growth is a build problem: pricing, billing, activation, instrumentation. TryItFree designs and builds that system as a fixed-scope engagement — a 2-week diagnostic, then a 16-week build.

Who does the work

TryItFree is led by Dragos Rotaru. At Spellbook, he led growth engineering and built the product-led motion end to end: the funnel, the billing and credits, the instrumentation, the experiment cadence, and the training that let sales work the leads the product produced. The motion went from $0 to $2.5M USD net ARR in two quarters.

Before that: a decade of shipping growth and product systems, as a founder, an engineer, and a consultant.

Track record

• Spellbook

  Led the product-led growth motion from $0 to $2.5M USD net ARR in two quarters as growth engineering team lead — self-serve, sales-assist, credits and usage billing, activation, experimentation, and sales enablement.

• Qualio

  Built the self-serve onboarding and migration system that took engineering out of the customer onboarding loop.

• Huckleberry

  Cofounder and CTO. Raised a seed round and took two products to paying customers — the founder side of the table, not just the vendor side.

• Anytype

  Built onboarding and core product surfaces through a public launch to 200,000+ users.

How we work

Fixed price, fixed scope, and the same people from design through delivery. Strategy and execution are one engagement: the diagnostic produces a design your team could run without us, and the build is us running it with you.