$150,000–$200,000 USD · 16 weeks

The zero-to-one build

A 16-week engagement to take the diagnostic's design live. We write the code, stand up billing and credits, instrument the product, run the experiments, and train sales on the handoff — the same people who design the motion build it.

What the build covers

• The product work: onboarding, activation, self-serve checkout, and expansion paths

• Billing and credits — usage metering, packaging, and the plumbing to change prices without a rewrite

• Instrumentation: events, dashboards, and product-qualified lead scoring your team can read

• An experiment cadence that keeps improving conversion after launch

• Sales enablement, so the handoff from product to human is deliberate

What “done” means

A live motion that produces: self-serve revenue, product-qualified leads, or a measurable share of new pipeline — with the operating cadence in place so it keeps improving after the engagement ends. Not a deck, not a backlog.

The timeline is 16 weeks, fixed. Compensation is paid on milestones and tied to the results the motion produces.

The build follows a diagnostic — that's where the design comes from.