$160,000–$200,000 USD · 16 weeks

The zero-to-one build

Sixteen weeks to take the diagnostic's design live. We write the code, stand up billing and credits, instrument the product, run the experiments, and train sales on the handoff — the same people who design the motion build it.

What the build covers

• The product work: onboarding, activation, self-serve checkout, and expansion paths

• Billing and credits — usage metering, packaging, and the plumbing to change prices without a rewrite

• Instrumentation: events, dashboards, and product-qualified lead scoring your team can read

• An experiment cadence that keeps improving conversion after launch

• Sales enablement, so the handoff from product to human is deliberate

What “done” means

A live motion that produces: self-serve revenue, product-qualified leads, or a measurable share of new pipeline — with the operating cadence in place so it keeps improving after the engagement ends. Not a deck, not a backlog.

The build follows a diagnostic — that's where the design comes from.